For an introduction to this series, Moms Uninhibited, please read here.

 

Amneh Shaikh-Farooqui is a development professional who focuses on economic empowerment, environment and health initiatives. She also runs a small music and movement programme for young children called Boogie Babies and is a curator for the Women of the World festival in Karachi. Read More →

Here’s the third in the series Moms Uninhibited, (for intro read here), and what a fabulous lady. My friend Saad’s mother, she has really accomplished it all. I was told my series focused too much on a particular generation, so this interview will fix that. This lady fought to break the glass ceiling when we were in our diapers. 38 years dedicated to an organization! Talk about loyalty! Hope you all enjoy the answers as much as I did; so candid and endearing:

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Asma Yusoof has worked in Marketing & Sales department at the nation’s carrier, Pakistan International Airline (P.I.A), for the last 38 plus years. Mother to two accomplished children, Synara and Saad and grandmother to Talha, 9, and Aaziah, 5, she recently called it a day and has retired as Ticket Office Manager. Her spouse Syed Pervez Yusoof works as Head of Trading at Hascol Petroleum and has been supportive of her working career in every way. There is so much to learn from this dynamic individual. A trailblazer for our generation and for the many women who followed suit, she managed it all back when many women did not venture into the corporate world. She has served as hope and inspiration to many who, like Asma, have dared to go after their dreams. It seems she has the locker combination to the elusive work-life balance. Let’s try to get her to share the secret…  Read More →