There are some people constantly brimming with good ideas. And then there are people who take it one step forward and actually EXECUTE that great idea. I envy this type. They don’t sit on their dreams. They hatch on them. And let their offerings into the world.
One such creative individual has launched her service called CRATEFUL MOM. Isn’t that a funky name? So, before I get into what this mom does, let me show you something. How would you feel if this arrived at your doorstep?
Pretty special, huh?
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[For a background into the category Moms Uninhibited read here]
There are some people who make you feel like they have more hours in the day. They do more, their children are happy, they maintain the work-life balance and they take care of themselves too. No, they don’t have a magic wand, but they do seem to have a formula (we are trying to steal that here).
Selina (L) Saira (R) – the brains behind SmarTechs
One such dynamic mom-duo is Saira Baakza and Selina Hasan. Besides their roles as full time moms and tending to their homes, they have brought a revolutionary idea, STEM, to Pakistan. Read More →
For an introduction to this series, Moms Uninhibited, please read here.
Amneh Shaikh-Farooqui is a development professional who focuses on economic empowerment, environment and health initiatives. She also runs a small music and movement programme for young children called Boogie Babies and is a curator for the Women of the World festival in Karachi. Read More →
Here’s the third in the series Moms Uninhibited, (for intro read here), and what a fabulous lady. My friend Saad’s mother, she has really accomplished it all. I was told my series focused too much on a particular generation, so this interview will fix that. This lady fought to break the glass ceiling when we were in our diapers. 38 years dedicated to an organization! Talk about loyalty! Hope you all enjoy the answers as much as I did; so candid and endearing:
Asma Yusoof has worked in Marketing & Sales department at the nation’s carrier, Pakistan International Airline (P.I.A), for the last 38 plus years. Mother to two accomplished children, Synara and Saad and grandmother to Talha, 9, and Aaziah, 5, she recently called it a day and has retired as Ticket Office Manager. Her spouse Syed Pervez Yusoof works as Head of Trading at Hascol Petroleum and has been supportive of her working career in every way. There is so much to learn from this dynamic individual. A trailblazer for our generation and for the many women who followed suit, she managed it all back when many women did not venture into the corporate world. She has served as hope and inspiration to many who, like Asma, have dared to go after their dreams. It seems she has the locker combination to the elusive work-life balance. Let’s try to get her to share the secret… Read More →
Presenting the second interview in the series Moms Uninhibited. Click here for an intro to the series and here for the first one
Bushra & Adam
Bushra Dawood has worked in Marketing at one of the leading FMCGs in the world for the last 11+years. Mother to Adam, 3, she recently called it a day and has switched to a more challenging role – she is on mom mode full time now. Also, she is currently learning French. Her spouse also works in Marketing and is an avid diving enthusiast just like Bushra herself. Both husband and wife love travelling and have dotted many countries around the world. Besides other common interests, the duo are both Advanced PADI certified and are commonly found underwater disrupting some flora and fauna ;). Here, we get to delve a little more into the person behind the many faces – doting wife and mother and former corporate mogul.
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