For an introduction to this series, Moms Uninhibited, please read here.
Amneh Shaikh-Farooqui is a development professional who focuses on economic empowerment, environment and health initiatives. She also runs a small music and movement programme for young children called Boogie Babies and is a curator for the Women of the World festival in Karachi. Read More →
Here’s the third in the series Moms Uninhibited, (for intro read here), and what a fabulous lady. My friend Saad’s mother, she has really accomplished it all. I was told my series focused too much on a particular generation, so this interview will fix that. This lady fought to break the glass ceiling when we were in our diapers. 38 years dedicated to an organization! Talk about loyalty! Hope you all enjoy the answers as much as I did; so candid and endearing:
Asma Yusoof has worked in Marketing & Sales department at the nation’s carrier, Pakistan International Airline (P.I.A), for the last 38 plus years. Mother to two accomplished children, Synara and Saad and grandmother to Talha, 9, and Aaziah, 5, she recently called it a day and has retired as Ticket Office Manager. Her spouse Syed Pervez Yusoof works as Head of Trading at Hascol Petroleum and has been supportive of her working career in every way. There is so much to learn from this dynamic individual. A trailblazer for our generation and for the many women who followed suit, she managed it all back when many women did not venture into the corporate world. She has served as hope and inspiration to many who, like Asma, have dared to go after their dreams. It seems she has the locker combination to the elusive work-life balance. Let’s try to get her to share the secret… Read More →
Presenting the second interview in the series Moms Uninhibited. Click here for an intro to the series and here for the first one
Bushra & Adam
Bushra Dawood has worked in Marketing at one of the leading FMCGs in the world for the last 11+years. Mother to Adam, 3, she recently called it a day and has switched to a more challenging role – she is on mom mode full time now. Also, she is currently learning French. Her spouse also works in Marketing and is an avid diving enthusiast just like Bushra herself. Both husband and wife love travelling and have dotted many countries around the world. Besides other common interests, the duo are both Advanced PADI certified and are commonly found underwater disrupting some flora and fauna ;). Here, we get to delve a little more into the person behind the many faces – doting wife and mother and former corporate mogul.
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Since quite some time, I noticed there were many women I came across in everyday life who made me stop and think: HOW DO THEY DO IT? I came to realize a common factor amongst all of them- they are mostly working mothers. Hard at work. I grew increasingly curious about how they managed to juggle it all. These women are not globally famous, but most of them are on the way there! And the reason it’s ‘moms only’ is not out of any bias, reason stated in intro here. So I decided to conduct short interviews and share the secrets with my readers, plus a teeny glimpse into the person behind the mother, wife, daughter, sister, employee, entrepreneur… This is one such post…. ENJOY!
Sara Jamil, is the artist behind Jam Designs, a highly innovative one-man operation for graphic designing solutions.Very talented and driven, Sara’s design concepts have been the reason for many a brand’s recognition/recall and has resulted in quite a few successful private ventures taking off. Besides her personal business, she has also taught and continues to be involved at the most prestigious art and architecture school in Karachi. Read More →